Kursus ini merangkumi pemahaman teori dan model pengurusan kempen perhubungan awam yang melibatkan aspek publisiti, promosi dan perhubungan media, komponen kempen perhubungan awam pengurusan dan pelaksanaan beberapa jenis kempen perhubungan awam dan pros(This course covers an understanding of theory and management model of public relations that involves publicity aspects, promotion and media relations, the components incorporated in public relations, types of public relations campaign managed and the pro)