KURSUS INI MERANGKUMI KONSEP PEMASARAN, CIRI PERKHIDMATAN DAN GELAGAT PENGGUNA DALAM PERKHIDMATAN MAKANAN. TEKNIK SEGMENTASI, PEMPOSISIAN DAN PEMBANGUNAN PRODUK, ANALISIS SALURAN PEMASARAN, PROMOSI DAN PENGIKLANAN TURUT DIBINCANGKAN. AKTIVITI BERKAITAN K(THIS COURSE COVERS THE MARKETING CONCEPTS, SERVICE CHARACTERISTICS AND CONSUMER BEHAVIOR IN FOOD SERVICE. SEGMENTATION TECHNIQUES, PRODUCT DEVELOPMENT AND POSITIONING, MARKETING CHANNEL ANALYSIS, PROMOTION AND ADVERTISING ARE ALSO DISCUSSED. ACTIVITIES P)
- Teacher: AINUL ZAKIAH BINTI ABU BAKAR .