KURSUS INI MERANGKUMI KONSEP PEMASARAN FIRMA DAN SISTEM PERNIAGAANTANI, PENILAIAN PRESTASI SISTEM PEMASARAN DAN MEMAHAMI PERSEKITARAN PEMASARAN. PEMBENTUKAN PELAN PEMASARAN DAN PENGURUSAN CAMPURAN PEMASARAN TURUT DIBINCANGKAN(THIS COURSE ENCOMPASSES THE MARKETING CONCEPT IN THE AGRIBUSINESS FIRM AND SYSTEM, EVALUATION OF PERFORMANCE OF MARKETING SYSTEMS AND UNDERSTANDING OF MARKETING ENVIRONMENT. THE DEVELOPMENT OF A MARKETING PLAN AND MANAGEMENT OF THE MARKETING MIX ARE ALSO)