KURSUS INI MERANGKUMI PELBAGAI ASPEK PEMASARAN YANG DIAPLIKASIKAN DI DALAM INDUSTRI MAKANAN: CIRI PEMASARAN PERKHIDMATAN, PRINSIP PEMASARAN, ORIANTASI PENGGUNA, GELAGAT PENGGUNA, PRINSIP SEGMENTASI PASARAN, SASARAN PASARAN, PERANCANGAN PRODUK, PERANCANGA(THIS COURSE COVERS VARIOUS ASPECTS OF MARKETING AS APPLIED TO THE FOOD INDUSTRY: ATTRIBUTE OF SERVICE MARKETING, MARKETING PRINCIPLES, CONSUMER ORIENTATION, CONSUMER BEHAVIOR, MARKET SEGMENTATION PRINCIPLES, TARGET MARKETING, PRODUCT PLANNING, PROMOTION )
- Teacher: DR. AHMAD FAREED BIN ISMAIL .