This course comprises the importance of the role of musical references in audiovisual (AV) media production due to their potential of associative allocating cultural, ethnic, class, gender or age-related aspects. Musical references are networking with visual aids and the producer’s imagination, which have to be considered. This includes the analysis of the related aspects, their functionality and their forms in actual AV media production, such as documentaries, films, music videos, staged shows, advertisements and streamed telecast events on modern internet platforms.